Viewpoint of Strategy：Long-term Plan, Overall Scheme. Vision: To be a service supplier for “agriculture-countryside-farmer” with greatest influence in South China. Mission: To supply “agriculture-countryside-farmer” with long-term, quality and low-cost products and service; To create continual and maximum value for the society, customers, staff and our stockholders. Target: Bettering service network of “agriculture-countryside-farmer” is our foundation; Developing main business in agricultural means of production is our core; Promoting warehousing, logistics and renewable energy business is our support; To gain an annual revenue of over 10 billion by 2014 is our goal. Concepts of talent: Acceptance in culture; Team-work spirit and co-operation; Best talent for the right position; Self-development of staff. Concepts of business: Spirit of co-operation; Sense of competition. Aim of business: To serve “agriculture-countryside-farmer” with our foundation of honesty. Core values: Undertaking responsibility with strong spirits. Spirits: Harmonious co-operation; Hard-striving; Optimistic and ambitious.
